The sustainable promotion strategy of transfer hub in megapolis

This article presents a methodological approach to the development of promotion strategy for transport hub in metropolis. In response modern megapolises’ growth, hubs perform role multi-functional public facility, implementing wide set not only and logistics services, but also combination social, shopping entertainment functions passengers, both tourists local residents. The material deals with concept transfer as communication space – territory human existence activities, so issues integration tools marketing implementation are vital on every stage hub’s existence. adaptation Rodrigue-Notteboom model is proposed embedded activities ensure functioning space. stages include research region’s economic geographical position, traffic management, consumer satisfaction, support services commercial facilities among population tourists. project based effective change certain social cultural environment psychology metropolis area.